Brand Strength

Our footprint spans four continents, with operations covering more than 40 countries and regions, including key markets such as the United States, Canada, Australia, Malaysia, and Singapore. With outstanding product performance, innovative design, and reliable quality, the brand has earned the trust and favor of tens of millions of users worldwide.

As of 2025, the Group's revenue reached over $2.3 billion, with more than 16,000 employees worldwide. It has also established core distribution channels in over 40 countries and regions, demonstrating its robust global operational capabilities and market influence.

The brand has accumulated more than 120 international design awards, including 80 iF Design Awards, 48 Red Dot Design Awards, and 4 KBIS Awards, fully demonstrating the international standard of its products in design aesthetics, functional innovation, and user experience. At the same time, the brand continues to invest in research and development, ranking among the top 10 in the patent licensing volume ranking of Chinese private enterprises, and ranking first in the average growth rate of invention patent licenses in the past three years, demonstrating strong technological innovation capabilities and long-term development momentum.

The brand has ranked first in the kitchen appliance industry of the "Asia's Top 500 Brands" for 11 consecutive years, with a brand valuation of $80.5 billion; since 2021, it has also continued to be recognized by the Hurun China Rich List, becoming one of the premium kitchen appliance brands favored by high-net-worth individuals. From global layout and product design to technological R&D and brand value, we win the market with strength, lead the industry with innovation, and continue to bring a higher-quality, better kitchen living experience to families around the world.

Data as of June 2026.